NIKE MIND
Sensory Space
Project Overview ClientNike

My RoleCreative Technologist
Main ToolTouchDesigner
EEG

Starting from neuroscience research, we partnered with NIKE to bring the core technology of the all-new NIKE MIND to life - creating the NIKE MIND Sensory Activation Space across three NIKE stores. An experimental field where focus is explored in motion. 

Inside the space, participants step into NIKE MIND footwear and wear an EEG sensing device. As the treadmill begins and movement settles into rhythm, focus is gradually activated. At the end of the experience, each participant receives a personal Focus ID Card.

EEG x TouchDesigner
Interaction
As a Creative Technologist, I led both the visual design and technical development of the interactive experience. Participants wore an EEG device that captured their focus levels in real time. The data was streamed into TouchDesigner, where I designed a system that dynamically translated cognitive states into evolving visual compositions.